About Us
Our Story
Good Habits was founded by Micaela Kruger, who believes that what we put on our bodies is just as important as what we put into them. The brand was born from a very personal journey — navigating hormonal imbalances, skin sensitivities, and ongoing health challenges that pushed Micaela to seek cleaner, more natural alternatives for everyday living.
After struggling to find genuinely gentle, non-toxic products, she began researching ingredients, exploring organic brands, and testing what truly worked. What started as a personal lifestyle shift quickly turned into a passion project — and eventually, Good Habits.
Why Us?
Good Habits is all about simple, mindful choices that support better health. We carefully curate natural and organic products that are:
Free from harsh chemicals
Gentle on sensitive skin
Safe for daily use
Suitable for the whole family — from babies to adults
Every product we stock is chosen with intention, transparency, and quality in mind. If it’s not something we’d use in our own home, we won’t sell it.
Our Mission
To make clean, natural living accessible and easy for families in Zambia — without compromising on quality, affordability, or effectiveness. At Good Habits, we believe that small changes lead to big transformations. One better habit at a time. 💚
Our Goals
To grow a trusted hub for natural and organic products.
To make sustainable, clean living part of everyday life — not a luxury.
To become Zambia’s most trusted natural lifestyle brand.
To expand our baby, wellness, and hormone-friendly product ranges.
